Good Boy Bob Coffee

Specialties This special project represents an innovative idea to blend the creative worlds of coffee and entertainment to make a place for the intersection of culture, connection and art. In addition to a full beverage menu, which includes seasonal teas and nitro cold brew, goodboybob has a delicious food menu, offering both breakfast and lunch items – rotating daily sandwiches (both meat and veggie options), pastries from Sugarbloom Bakery, Noodle Jar (think a better version of cup of noodles), and Jam Toast made with welovejam. It is a secret escape from the bustling city streets, a creative connection in the making, and serves the best coffee in Santa Monica. History Established in 2017. This special project, brought to life by Tool of America founder Erich Joiner, represents an innovative idea to blend the creative worlds of coffee and entertainment to make a place for the intersection of culture, connection and art. The coffee bar was designed into the space that also houses Tool’s Virtual Reality studio. The VR studio (one of the best in the country) is visible to all guests that enter and will be in active use during business hours and as well as after hours. Meet the Business Owner Erich J. Business Owner “I decided to open a coffee shop to offer great coffee and delicious food to the immediate community of writers, editors, and artists in the surrounding offices as well as locals who live and work in the area. It’s fun to have the bar share space with our VR theater as well. goodboybob can be the place to come grab a coffee and bump into someone you’ve never met before. I hope it will create opportunities for meaningful in-person conversation,” shares Erich Joiner, founder, goodboybob. Tyler Wells, a hospitality consultant and coffee dynamo, was hired to help drive and implement Joiner’s vision for goodboybob. Ryan Fisher (Commonwealth Coffee Roasters, Progress Coffee) will lead the bar program. The name, goodboyboob (all one word lower case) is an ode to his beloved family dog Bob.